Traditional webinars got their start in the early 2000s. They’re best described as a “virtual” meeting place which occurs online. One of the older webinar companies to gain popularity was GoToWebinar. The general premise of their service was to offer a centralized place where participants could log in, and watch a presentation being generated on the webinar presenter’s computer monitor. Let’s do a quick example:
Let’s say a sales manager wanted to review some sales stats with his entire sales team. The only problem being that the team was located throughout the country. The manager would simply setup a GoToWebinar event, and send everyone on his sales team an invite via email. The email would have a link to the event, and specify the time the event would take place. Once the date arrived, all of his sales team would be logged in on their computers throughout the country, and watching at the same time. What was on this screen? Glad you asked.
Since the manager was the host of this event, the webinar was configured to display his computer monitor to all of his attendees. This all happened in real-time, although a slight time delay was typical. At this point if the manager decided to pull up his Power Point presentation, all of his sales team would see it. They would also be able to hear him through their speakers, as these events allowed the host to talk into his laptop/desktop mic. That was pretty much the start of the webinar phenomenon.
There were some issues…
1. The presenter/host (i.e. online marketer, product guru, etc.) would have to run these events live. In other words, he literally had to be available on which ever time he set for this event. So if he sent out a mass emailing to his list stating that the event was going to happen at 7:00 PM Eastern Time on Thursday… he had better be there. This is a problem of course, since if an emergency came up there could be a few hundred people logged in looking at a blank screen.
2. Then there is the presentation to keep in mind. Not everyone is comfortable with speaking in front of an audience – especially for an hour, or two. You had better know exactly what it is you’re going to say, and the manner in which you’ll be saying it. There’s nothing worse then when a so-called “expert” starts fumbling over his words in the middle of a sales pitch.
3. Time limitations were another big issue that eventually rendered these methods ineffective. Since you physically had to be at your computer desk at a certain time to host the event, it meant you couldn’t be anywhere else. The webinar required your undivided attention. So if you wanted to host, say 4 events a week, it pretty much meant that the majority of your focus that week – would be hosting those webinars.
4. Technical issues – the biggest headache of them all! Traditional webinar setup meant that the presenter of the webinar event had to host it from his/her computer. Having a solid internet connection was a must. If the internet connection was lost, you’d have a couple hundred subscribers staring at a blank screen while you scrambled to figure out how to reconnect. An extremely unpleasant situation.
There are a ton of other issues as well that can be added to this list. However, instead of looking at all the negatives, let us now focus on how things have changed.
These days using webinars as a marketing tool is a must-have. They’ve become such a standard that even your prospects expect you to have them. However, many marketers have super-charged this tool and have opted to utilize the newer technology of Stealth Seminar. This company was the first to introduce automated webinars. Their revolutionary technology allowed the host to put on a webinar, without having to worry about showing up to the event, or having to concern themselves with the quality of their internet connection. How does it all work? Let’s take a closer look…
An automated webinar is prerecorded by the host at his or her leisure. Now you may be saying to yourself, “I thought these webinars were supposed to be live event?” the answer is YES, or more precisely – YES they must appear like live events. More on this later.
Once your event is pre-recorded, the next step is to set it up to play at your specified time. In order to do this, you will need an automated webinar replay service. These companies host your webinar replay on professional grade servers that have an uptime of 99.8 % – giving you the piece of mind that your webinar is guaranteed to play without any technical issues.
Once your video is set up at Stealth Seminar, the next step is to send the invites to your email list. After that your work is pretty much done. But it gets much better than this. Here’s a list of the best ways to utilize automated webinars:
– Instead of offering a free ebook on your opt in page, you can offer a free webinar – with an up sell at the end. The effectiveness of a multimedia presentation will squash written text format 5 to 1 any day.
– Perpetual Launch. If you haven’t heard of this yet, here’s how it works. Once your subscriber begins to receive your automated email responders, you invite them to a new product offering being released “next week”. However, what they’ll be viewing is a prerecorded event that will look and feel as if it’s a brand new product launch. The best part, it happens automatically without any additional involvement from you.
– Around the clock webinars. This one is a bit more advanced, but well worth the time to set up. A webinar opt in page is created that identifies the time and date that a visitor signs up. Based on this information, a viewing time for the next webinar event falls within an hour of opt in time. This is an extremely powerful technique which almost always guarantees you an audience.
There are a limitless number of methods that can be utilized with automated webinars. Your imagination is the only limit. But for right now, you might want to pick up a few tricks from the people that created this technology. Visit StealthSeminar.net and download all of their free resources.